The Opportunity: The Student Services Communications Consultant orchestrates internal and external communications to students, faculty, and staff on behalf of the Office of Student Services. This position contributes to overall project management, meeting coordination, and communication across the division on behalf of the Vice President for Student Services. This role also manages the calendar for the VP of Student Services.

This position plays a key role in proactive communication initiatives of the College and is primarily responsible for TargetX communication campaign efforts. Digital and email outreach ranges from targeted communications with prospective students to current students across all Student Services areas, as well as faculty, staff, and community partners.

• Equitable student outcomes in access, achievement, and community;
• Our Guiding Principles;
• Decisions based on strategy and evidence;
• The development of our employees;
• A diverse and inclusive college community where everyone belongs.

• An unrelenting focus on our mission to improve the lives of our students and to strengthen our diverse community.
• Support for innovative teaching, learning, and scholarship.
• Exciting opportunities for personal and career growth.
• Diverse cultural and environmental benefits of rural, suburban, and urban lifestyles.
• Friendly, supportive, and diverse work environments.
• Excellent benefits include competitive leave packages and an array of health, dental, vision, and retirement plans to meet your current and future needs.

Email Communication Outreach

• Engage in targeted email campaigns by using appropriate communication tools to reach specific, varied populations;
• Develop email/text communications with unified voice in collaboration with the Public Information Office (PIO);
• Create and manage overall strategy and calendar for emailing/texting students;
• Input email text into TargetX CRM and schedule campaigns;
• Use graphics and design to enhance HTML emails in relevant ways;
• Serve as a main point person on TargetX emails when training needs arise within departments.

• Develop strategic text messaging campaigns through TargetX per student communication policy;
• Participate in evaluating the successes of various communication initiatives through data analysis and collection;
• Utilize A/B testing and other means to optimize communication and to test how different factors affect email engagement.

Stakeholder Collaboration, Content Development, and Other Duties

• Collaborate with Student Services departments, Equity & Inclusion departments, and Selective Entry departments, including Enrollment Services, Financial Aid, Advising, Student Life, TRIO, Veterans Education, Athletics, CAMP, Maestros, CAP, BAS, etc., to develop strategic and targeted student communication flows;
• Facilitate the process of Student Services material revisions in coordination with the PIO and Student Services departments;
• Manage updates to relevant web pages on SVC's website, including the New Student Registration and Commencement web pages;
• Solicit and track attendance for commencement ceremonies and serve as a member of the Commencement Planning Committee;
• Perform other duties and tasks as assigned.

Student Services Office/Clerical Support

Student Services Communications Support

• Manage email listserv membership(s) applicable to the Student Services division;
• Provide technical design oversight and production for divisional newsletters;
• Provide occasional event planning support, including participation in New Student Registration events.

Knowledge or understanding of:

• Knowledge of communication campaigns such as email, text, and other communications tools utilizing complex computer programs;
• Knowledge of current marketing strategies and social media platforms;
• Knowledge of community college and higher education.

Skill in:

• Proficiency in Microsoft Office with strong knowledge of Excel and Word, as well as the ability to use online databases, preferably CRM Salesforce.com and other CRMs such as TargetX;
• Strong technological skills and ability to use a variety of computer programs, including design software.

Ability to:

• Provide excellent customer service to all stakeholders;
• Communicate effectively, persuasively, and with multiple audiences both in writing and orally;
• Maintain a high degree of accuracy in data entry with minimal errors;
• Manage multiple projects and work collaboratively;
• Work efficiently under pressure and around deadlines;
• Work independently;
• Use data and analyze audience behavior to create communications and marketing materials to meet specific goals;
• Create effective communication for populations with diverse backgrounds, life experiences, and abilities;
• Communicate with diverse student populations, including underrepresented and underserved groups;
• Maintain discretion and confidentiality around sensitive information.
  

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or related field, or equivalent;
• Two (2) years of Communications background and experience in Marketing;
• Previous work experience developing email campaigns;

• Equivalent combination of education, training, and experience to successfully perform the duties of this position

• Previous work experience developing and managing email campaigns, understanding of best practices, and analytics;
• Previous work experience with texting campaigns;
• Previous work experience with Customer Relationship Management software;
• Experience working with college students or in a higher education setting;
• Bilingual Spanish oral and written communication skills.

Salary and Benefits:

• Salary is based on Range 51, Step A, $4,517 per month with periodic increments to $5,929 per month. Starting salary may be dependent on education, qualifications, and experience. Salary and benefits are subject to change in accordance with legislative mandates and collective bargaining agreements.
• This position is eligible for overtime pay in accordance with the Fair Labor Standards Act and is dependent upon continued grant funding.
• This is a union-represented position subject to a collective bargaining agreement.
• Retirement, medical, and insurance benefits are provided in accordance with state regulations. Additional information on benefits can be found at https://fortress.wa.gov/hca/pebbhealthplan/compare.aspx.

1. Meet the minimum qualifications and;
2. Submit a complete application to the online recruitment system at www.skagit.eduthat includes the following:
   • The online application, which includes answers to all supplemental questions and contact information for at least three (3) professional references;
   • A current resume; (Attachment: Resume);
   • A letter of interest addressing the minimum, desired qualifications, and your education and experience as it supports the responsibilities of this position; (Attachment: Cover Letter).

• Prior to employment, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.
  
  Additionally, pursuant to RCW 28B.112.080, applicants must declare whether they are the subject of any substantiated findings of sexual misconduct in any current or former employment or are currently being investigated for, or have left a position during an investigation into, a violation of any sexual misconduct policy at the applicant’s current or past employer. By law, post-secondary education institutions cannot hire an applicant who refuses to declare the existence or non-existence of an investigation or findings subject to this statute.

• In the interest of providing a healthy, safe, and secure educational and work environment, and in order to meet the requirements of federal legislation, it is the policy of Skagit Valley College to maintain an alcohol and drug-free workplace for our employees and students.
• If hired you will be required to provide proof of identity and documentation of U.S. Citizenship or appropriate authorization to work in this position as required by the Immigration Reform Control Act of 1986.
• This classification is included in the classified staff bargaining unit, represented by the Washington Public Employees Association, WPEA.