Digital Marketing Strategist

Job Location: Burlington, WA

Job Category: Corporate

Job Schedule: Full-time

Since 1934, Skagit Farmers Supply has proudly served the Pacific Northwest as a locally owned cooperative, supporting farmers, homeowners, businesses, and families across ten Country Store locations in Washington and Montana. With divisions spanning agronomy, propane, refined fuels, wholesale, and feed manufacturing, we’ve built our reputation on service, integrity, and innovation.

We’re building an exciting marketing team of creative professionals who blend our deep agricultural roots with cutting-edge digital strategies. Join us in creating campaigns that resonate with our diverse community while driving real results in a collaborative environment where your expertise makes a genuine impact.

JOB DUTIES & RESPONSIBILITIES
• Interpret performance data and make data-driven optimization decisions.
• Build and optimize landing pages, Facebook/Instagram ad campaigns and social media posting campaigns to maximize conversion rates and ROI/ROAS.
• Develop email newsletter campaigns, automated nurturing sequences and marketing automation workflows within CRM platforms.
• Analyze campaign performance metrics across all platforms and implement data-driven improvements to increase baseline conversions.
• Utilize AI tools and advanced prompt engineering techniques to maximize productivity and campaign effectiveness.
• Apply user psychology principles and conversion optimization strategies throughout the customer journey.
• Manage CRM systems, lead scoring, customer segmentation and A/B testing initiatives.
• Transform campaign data into actionable insights and provide detailed performance reporting.
• Exhibit an ability to receive feedback, adapt to new processes and continuously develop skills.
• Demonstrate the ability to collaborate, communicate well and effectively relay information with an emphasis on developing positive professional relationships.
• Practice punctual and reliable attendance.
• Perform other duties as assigned.

JOB REQUIREMENTS
• College degree or certificate in business, marketing, communications, digital marketing or related field.
• 2+ years’ experience managing Facebook and Instagram advertising campaigns.
• 2+ years’ experience with CRM platforms (GoHighLevel, HubSpot, ClickFunnels or similar systems).
• 2+ years’ experience working in e-commerce platforms, preferably Shopify.
• 2+ years’ experience managing email marketing automation platforms and workflow development.
• Strong analytical skills using Google Analytics, Facebook Analytics, and performance tracking tools.
• Understanding of conversion optimization principles and user psychology in digital marketing.
• Knowledge of AI tools and prompt engineering techniques for marketing optimization.
• Excellent written communication skills with attention to detail and strategic thinking
• Demonstrate strong organizational, multi-tasking and problem-solving skills
• Demonstrate proficiency in Microsoft Excel.
• Physical ability to lift, carry, push and pull up to 30 pounds.
• Pass a pre-employment drug screen as a condition of employment.

PREFERRED QUALIFICATIONS
• Direct experience with GoHighLevel platform and advanced automation features.
• Shopify Plus or advanced e-commerce platform experience.
• Google Ads, LinkedIn Ads, or other PPC platform management experience.
• Experience with attribution modeling, multi-touch attribution, and advanced analytics.
• Knowledge of marketing automation workflows, lead funnels, and customer lifecycle management.
• Experience in direct-to-consumer or e-commerce marketing environments.

SCHEDULE
This is a full-time, 40-hour per week, in person position. Generally, Monday through Friday 8:00 a.m. – 5 p.m. Must be available to work extended hours and/or weekends as needed.

COMPENSATION & BENEFITS
$28.00 – $38.00 per hour. After meeting eligibility requirements, benefits include:
• Medical Insurance
• Paid Vacation*
• Dental Insurance
• Sick Pay
• Life Insurance
• 9 Paid Holidays
• Long-Term Disability Insurance
• 401(k) Retirement Match
• Employee Discounts
• Dependent Tuition Reimbursement
• Employee Assistance Program
• Employee Profit Sharing
*100% employer-paid for employee coverage. *Two to six weeks annually, depending on length of full-time service.